Jasmin is drawn to her craft by her passion for finding the beauty in the everyday. Her distinctly feminine style exposes the delicacy and honesty of her subjects, a rare attribute for a commercial director. With nostalgic elegance, her work draws on influences from old world European cinema, and is infused with personality and a sense of the fantastical. Jasmin has brought these sensibilities, an eye for detail and an ability to capture reality to her commercial and documentary work.